Wat betekent de slogan van Nike?
2 min readIk vond dat we een slagzin nodig hadden om de boel te bundelen.” Wieden pende vijf ideeën neer. ‘Just do it’ haalde het uiteindelijk van de vier andere hersenspinsels. De adverteerder had over moordenaar Gilmore gelezen en die z’n laatste woorden waren blijven hangen.
Why does Nike say Just Do It?
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his “Just Do It” Nike slogan to Gary Gilmore’s last words: “Let’s do it.” The “Just Do It” campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 …
Is Nike’s slogan still Just Do It?
Nike continues to use the tagline across much of its advertising and branding today. “’Just Do It’ is still as relevant to us as a brand today as it was 23 years ago,” says Davide Grasso, VP of global brand marketing at Nike.
How much did Nike make from Just Do It?
Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018.
Nike’s advertising and promotion costs from (in billion U.S. dollars)
| Year | Advertising costs in billion U.S. dollars* |
|---|---|
| 2018 | 3.58 |
| 2017 | 3.34 |
| 2016 | 3.28 |
| 2015 | 3.21 |
What is Nike’s new slogan?
Shu kabi qidiruvlar
Who is the Nike Just Do It guy?
The man behind Nike’s famous “Just Do It” slogan has died at the age of 82. David Kennedy, the co-founder of Portland-based Wieden+Kennedy, came up with the tagline with partner Dan Wieden to accompany Nike’s first major television campaign in 1988.
