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Why are Super Bowl commercials so expensive?

4 min read

Asked by: Jonathon Brigham

Remember, the high cost of advertising on the network airing the Super Bowl — NBC — is just to get the air time. That doesn’t include production costs, and some companies also spend big bucks on celebrity cameo appearances.

Are Super Bowl commercials worth it?

The similar ads will make it harder for companies to stand out, he said, but advertisers are hiring A-listers because of their large followings and the publicity they’ll generate. Taylor said Super Bowl commercials can be worth their high cost, providing advertisers with even bigger returns than they pay for.

What is the most expensive commercial in the Super Bowl?

Google’s “Loretta” and Amazon’s “Before Alexa” Super Bowl 2020 ads tied as most expensive Super Bowl commercials ever as of January 2021, with a cost of 16.8 U.S. million dollars.
All-time most expensive Super Bowl ads as of January 2021 (in million U.S. dollars)

Characteristic Cost in million U.S. dollars

Why are Super Bowl commercials so special?

What makes the Super Bowl so appealing for advertisers is that it boasts the largest live television audience and remains one of the few programs where people aren’t skipping the ads, a rare phenomenon as viewers are increasingly scattered across different streaming services, says University of Illinois Urbana-

How much does it cost for 30 seconds of a Super Bowl commercial?

$6.5 million

According to an NBC executive this fall, NBC was selling 2022 Super Bowl ads for record deals, closing at $6.5 million per 30-second commercial. This is an increase from the $5.5 million asked for in 2021.

Do Super Bowl ads make money?

CBS earned a record $545 million in ad revenue last year during Super Bowl LV, according to Reuters.

How profitable are Super Bowl ads?

Recent data suggests that the ads are anything but a waste. According to a 2018 study published in Marketing Science, “the benefits from Super Bowl ads persist well into the year with increased sales during other sporting events.”

What was the cheapest commercial on the Super Bowl?

Blige and Kendrick Lamar will take place during the halftime show. But, in between all of the action, there will be a long list of new, and possibly iconic, Super Bowl commercials.
Super Bowl commercial price history.

Year Price of 30-second commercial
2019 $5,300,000
2020 $5,600,000
2021 $5,500,000
2022 $6,500,000

How much does a $1 minute Super Bowl commercial cost?

Best Savings Accounts: Choose a high-interest savings account from our top banks with rates at 5X to 10X the national average and start saving today. In fact, the average 30-second commercial spot in Super Bowl LVI will cost $6.5 million, with some advertisers paying $7 million, The Athletic reported.

How much do Super Bowl refs make?

between $40,000 and $50,000

Money.com reports that in some cases, a couple of NFL referees earning up to $50,000 for working the Super Bowl before. The number tends to average between $40,000 and $50,000.

What is the most expensive Super Bowl commercial time slot?

Since 2010, the average rate for a 30-second spot during the Super Bowl broadcast has risen from $2.77 million to $6.50 million, making it by far the most expensive time slot U.S. television has to offer – a 30-second spot during the Academy Award ceremony is less than half the price.

How much does Pepsi pay for the halftime show?

Pepsi has been the sponsor of the halftime show since 2012, where it signed the deal to sponsor for over $2 billion, according to The Wall Street Journal. Pepsi has controlled all rights and advertising for the halftime performance since the 2012 season.

How much money does the owner get for winning the Super Bowl 2020?

Each member of the winning team will receive $150,000, according to the NFL’s Collective Bargaining Agreement. This cash bonus is up $20,, when the winners of the Super Bowl each took home $130,000.

How much do Super Bowl winners get paid to say I’m going to Disney World?

Following Super Bowl XXI on January 25, 1987, a Disney commercial starred New York Giants quarterback Phil Simms, in which he was asked “Now that you’ve won the Super Bowl, Phil Simms, what are you going to do?” Simms, who replied “I’m going to Disney World”, was paid $75,000; John Elway was paid the same amount, in

Do NFL players get free Super Bowl tickets?

With the 1.2% allotted to each team, every player, as well as everyone on each team’s coaching staff, gets two free tickets. Then, players have the opportunity to buy 13 more at face value.