Why do graphic designers use Pantone?

Asked by: Lori Hebert

Using Pantone Colors in Graphic Design ensures consistent colors across all platforms so that your audience receives the same impression in each design. As a graphic designer, imagine clients trying to describe in words that specific color they want for their designs, but oral communication does not work.

Do graphic designers use Pantone?

Pantone is the world’s leading authority on colour, colour trends, and colour science. Their Color Matching System® (CMS) is used to communicate and match colours used in packaging, advertising, and graphic design. Pantone was created by artists working with paint colourants and colour mixing on the canvas.

Why is it very important for every graphic designer to use the Pantone books?

Pantone also created the Pantone Process Guides so graphic designers, artists or fashion designers who print using four-color printing can reference and see what the colors will look like printed in the basic cyan, magenta, yellow and black inks.

Why is Pantone so important?

The Pantone Color Institute offers designers, marketers, creators and brands a chance to work together and build a strong and powerful color presence. As the leading color matching system, their knowledge of color is unparalleled. They are the experts in how color affects not only design but also consumerism.

What is Pantone graphic design?

In 1963, Pantone (meaning “all colors”, combining pan and tone) developed the first color matching system. Thanks to this system, graphic designers can see exactly what “yellow” would look like on paper and provide the printer with the Pantone number to make sure that they got what they wanted.

Why are Pantone swatches so expensive?

It takes a substantial amount of time, effort and resource to produce an accurate colour reference system. Designers need to see past the cost, as the value they receive far outweighs the price tag.

How do various designers brands and artists use Pantone?

It’s at this point of production that the Pantone Matching System ensures an accurate color match. To maintain color consistency, designers use Pantone Color Guides to identify their desired color. Once a color is chosen, the designer can simply specify the number of the Pantone color to the manufacturer or printer.

Who uses Pantone?

One major application for Pantone colors is that they help manufacturers to verify that colors match specifications. Professional QC companies rely on Pantone colors during product inspections to make sure their mass produced goods match buyers’ requirements.

What are Pantone cards used for?

The new Pantone Color Match Card works with your phone’s camera to measure and match colored objects, materials, and surfaces to their Pantone Color equivalents, no matter where you are!

What is the Pantone Colour for 2021?

Ultimate Gray

Pantone Color of the Year 2021: Ultimate Gray and Illuminating are unveiled – CNN Style.

Is Pantone CMYK or RGB?

Pantone is the standard in color matching and standardization. Pantone uses the CMYK method to produce what’s called a spot color; also known as solid color.

How does Pantone make money?

Technically, it’s a kind of biochemical company. After developing colors in a lab, Pantone makes most of its money by selling the shades and corresponding formulas to fabric mills, printers, and designers in a range of disciplines. It’s a simple model, and business has never been better.

What is Pantone printing?

The Pantone Color Model
The use of Pantone printing or “spot color” is color specific and takes highly precise mixes of ink to create an exact color. It uses pre-determined colors found in a “swatchbook” to match a certain color used in the design process. Thus, it’s known as the Pantone^® Matching System or PMS.

Are Pantone colors necessary?

No, you don’t need a Pantone (PMS) color for your logo, or other elements of your brand identity, but you should have defined the key colors in at least one color system and have noted the formulas.

Should I use Pantone or CMYK?

CMYK colors are ideal for full color images, such as photographs. Pantone colors on the other hand should be used for stationery and logo designs. The reason a Pantone color should be used is to ensure your branding color is consistent throughout.