When should you not use a tagline?

Asked by: Katie Christensen

Excessive detail muddies the design, and few people will developing the lasting visual recognition you’re hoping for. Never add a tagline to your logo simply for the sake of having one. If you can’t come up with a phrase that’s distinct enough to attract your target audience, you’re better off without one.

When should you use a tagline?

A tagline can be used to help position your brand in the market and differentiate you from your competitors. An example of this is Avis using the “We Try Harder” tagline. Keep in mind what the competitive landscape is now, and what it might be in the future.

Do what you can’t tagline?

Samsung: “Do what you can’t.”

This relatively new slogan, in use since 2017 really captures the brand’s mission of helping their customers to do things that were just recently impossible. They work hard to be viewed as engineers, inventors and problem solvers.

Does every brand need a tagline?

The answer is that it depends: a great tagline is a brand trigger that communicates a short, sweet, single thought and can stand the test of time. A bad tagline is quickly forgotten and may even detract from the memorability of your brand.

Are taglines still relevant?

Taglines still fulfil a very important role; it’s a quick and effective way to get across a brand message. In just a few words, it serves as a brand’s promise to its consumer, to help differentiate and build consumer loyalty.

Should I have a tagline in my logo?

Never add a tagline to your logo simply for the sake of having one. If you can’t come up with a phrase that’s distinct enough to attract your target audience, you’re better off without one. As mentioned earlier, you can also create a tagline as a standalone element and add it to your logo when it makes sense.

What is the difference between a tagline and a slogan?

Taglines and slogans are similar, but minor differences set them apart. Taglines are more permanent representations of your brand, while slogans can be changed frequently and are often particular to specific campaigns.

Is Nike slogan Just Do It?

Just Do It or JDI for short (stylized as JUST DO IT. and set in Futura Bold Condensed) is a trademark of shoe company Nike, and it is one of the core components of Nike’s brand. The slogan was coined in 1988 at an advertising agency meeting.

What is Adidas tagline?

2. A great brand or a company slogan lays out the complete brand philosophy in just one small phrase: it should explain what is the reason behind the very existence of a brand. It was not until 1974 that Adidas got associated with the slogan, “Impossible is Nothing” that is actually taken from a quote by Muhammad Ali.

What makes a good tag line?

A good tagline is primarily functional. It should explain the unique value that your business offers as clearly as possible. Sure, many classic taglines are pretty smart. “Let your fingers do the walking” is a clever play on words.

Where are taglines used?

A tagline is a short phrase used in marketing campaigns of a business to sum up the value of a brand or its products and create a positive brand impression.

Why do taglines matter?

Although some great companies do just fine without one, a tagline helps communicate your brand promise in a clear, concise, and memorable way. The tagline also serves as a constant reminder to your customers as well as your employees of what your Brand seeks to stand for in the hearts and the minds of its customers.

What is Gucci tagline?

The brand launched its first global tagline, Quality is remembered long after price is forgotten.

What is Netflix tagline?

Netflix’s promotional tagline is “See what’s next” — a nod to the numerous titles that are instantly available to watch at the click of a remote. For the streaming entertainment giant, “what’s next” is changing in dramatic ways.

What is Zara slogan?

Love Your Curves.

The ad, which has been seen in stores in England and Spain, features the slogan “Love Your Curves.” While it’s seemingly a well-intentioned message about body-positivity, there’s a problem: The two models featured alongside the phrase are straight-size, and thus, the curves that Zara is asking customers to love aren’t …

What is H&M slogan?

To make everyone look and feel good.

What is the slogan of Starbucks?

It’s Starbucks. Brewed for those who love Coffee.

Does IKEA have a slogan?

The IKEA slogan is ‘creating a better everyday life for the many people’, and with this in mind the Swedish furniture retailer has focused its efforts on producing customer-centred content marketing to get its message across. The catalogue has long been a cornerstone of an IKEA marketing strategy.

What is Apple’s slogan?

The slogan “Think different” was created by Craig Tanimoto, an art director at Chiat\Day, who also contributed to the initial concept work.

What is Coca Cola’s slogan?

List Of All Slogans Used By Coca-Cola In Its Iconic Journey Throughout 1886-2016. Coca Cola’s current slogan is ‘Taste The Feeling‘ but this wasn’t the brand’s constant tagline all these years.

What is Amazon’s slogan?

Work Hard, Have Fun, Make History

The internal slogan of Amazon is separated by three different ideologies. Let us quickly explore each one: Work Hard: Jeff Bezos, over the years, has gained a reputation of being a tough taskmaster.

What is Nike’s new slogan?

The brand is known for its recognizable logo in a comma shape as well as its slogan “Just Do It.” On the 6th May 2021, Nike released a new marketing campaign called “Play New” and invites you to discover sport in a new way. The brand is already known for its bold marketing and communication moves.

Does Kit Kat have a slogan?

Since 1957, Kit Kat (which Nestlé prefers to write as KITKAT in a single word, all-caps style) has used the “have a break, have a Kit Kat” slogan, created by agency J. Walter Thompson London.

What is Nokia slogan?

At Nokia, “Connecting People” is more than a tagline. It’s a mission statement that has guided almost everything we’ve done for over 20 years.

What serial killer said Just Do It?

Gary Gilmore was executed in Utah state prison on this day in 1977 after being sentenced to death in October 1976 for the murder of a motel clerk. Unlike most death row inmates, Gilmore had famously demanded to be killed as soon as possible. In the seconds before he got his wish, his final words were: ‘Let’s do it’.

Why did Nike change their slogan?

Known for its “Just Do It” tagline, the sportswear company is switching its motto to “Don’t Do It” as a plea to people not to overlook these acts of racism. The campaign is made with the help of Wieden + Kennedy Portland agency and took the form of a video.

Where did Nike get its slogan?

Nike’s iconic “Just Do It” slogan was inspired by the final words of a notorious killer in 1970s Utah. Facing down a firing squad in his last moments, double-murderer Gary Gilmore said: “Let’s do it.”