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What are the Brazelton Touchpoints?

3 min read

Asked by: Michael Burnside

What is the Brazelton theory?

Berry Brazelton. Touchpoints is an evidence-based theory of child development that refers to periods in a child’s life where he or she starts doing something new after an old and predictable behavior stops, i.e., a child starts to walk shortly after he or she stops sleeping through the night.

What is the touchpoint model?

What is the Touchpoints Approach? A way of providing care to families by: understanding development and • supporting relationships. “As young children develop, their early emotional experiences literally become embedded in the architecture of their brains.”

What is the value of touchpoints for educators and families?

The child’s negotiation of the points can be seen as a source of success for the family system. Awareness of these touchpoints and strate- gies of dealing with them can help reduce negative patterns that might otherwise result in problems in the areas of sleep, feeding, toilet training, etc.

What did Brazelton teach us about what babies are born with at the neural level?

He realized that babies have the ability to control their internal state and to become engaged, or disengaged, according to what is happening in the world around them. Dr. Brazelton was one of the first researchers to use videotape to observe the dynamic interplay between mothers and infants.

What advice did Brazelton give for toilet training?

Brazelton toilet training emphasizes that the child’s interest, cooperation, and lack of fear are all key. There is never any punishment.

What are the 5 customer touch points?

As consumers move through the phases that lead them to choose your brand and become a loyal customer, they do so because each touchpoint along the way compels them to do so. This journey has five stages: awareness, consideration, decision, action, and loyalty (retention and advocacy).

What are examples of touchpoints?

These are some examples of touchpoints customers encounter while they make purchasing decisions:

  • Company website.
  • Product pages.
  • Brick and mortar store.
  • Point of sale.
  • Product catalogs.
  • Sales representatives or associates.
  • Product packaging.


What are brand touchpoints examples?

Things like TV ads, Google search ads, and social media posts are all forms of brand touchpoints. They can be physical, like a direct mail postcard or business card. They can also be in-person, like a live event or providing great customer service in storefronts.

What does the Brazelton measure?

The Brazelton Neonatal Behavioral Assessment Scale (NBAS) analyzes the development of babies from birth to two months of age, with respect to four key development tasks: control of autonomic and motor systems, state of consciousness, and social interaction.

Which of the five senses is the weakest for neonates?

Vision is developing quickly but is believed to be the weakest of the senses. Motor skills develop as your baby’s muscles and nerves work together. Movements are mostly controlled by reflexes, such as the rooting reflex, which is when a newborn’s head turns and his or her mouth “reaches” toward a touch.

Which sense is least functional at birth?

Being that vision is the least developed sense at birth, a lot happens during the first 12 months. Your baby will go from being nearsighted and having difficulty focusing their eyes to being able to imitate movements, recognize faces and play peek-a-boo.

What is the strongest human sense?

Vision is often thought of as the strongest of the senses. That’s because humans tend to rely more on sight, rather than hearing or smell, for information about their environment. Light on the visible spectrum is detected by your eyes when you look around.